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Hey, Reader, it's Jerome - ↓ Blake's Vault The conversation around artists’ revenue has been going on for over a decade. The last few weeks were not left apart. James Blake took the hot seat, believing he has the solution. Introducing Vault, a subscription-based app to access the artist’s unreleased music. But wait. Haven’t platforms like Patreon been offering a similar model for years? Yet, this is not going to save music. Behind the curtain, Vault is another initiative of Sound.XYZ, mainly...
Hey, Reader, it's Jerome - ↓ AI on the front wall of UMG Deep fakes threaten artists' successes, and AI stands prominently at UMG's forefront. Seems like we've been warned about a lot of what’s been happening lately. And of course, we're only starting to measure against growing AIs. To cite a few: The Taylor Deep Fake saga raging on X UMG's new marketing strategy heavily involves AI tools Majors & Governments passing laws against AI-generated music We could continue with these examples, but I...
Hey, Reader, it's Jerome - ↓ Is it the end of the industry? A bold question, I know. In recent months, the music industry has been undergoing massive shifts. Giants like Sony and Warner have initiated massive layoffs, and most recently UMG announced a workforce reduction of 40%. This brings many talented professionals into the market, sparking a mix of concern and speculation about the future. So, what does this mean for the industry in general, for artists, and its ecosystem as we know it?...