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Hey, Reader, it's Jerome - ↓ Language & Mixing We don't often think about it, but the language of the lyrics influences how I mix a song.Let me explain.The lead vocal is one of the most important elements in a song.But, our perception of different languages changes --Each has unique characteristics. I learned early on that different languages have different intelligibility criteria.Let's take a cliché: the French are loud.What's behind this is that the French language needs a higher volume to...
Hey, Reader, it's Jerome - ↓ AI on the front wall of UMG Deep fakes threaten artists' successes, and AI stands prominently at UMG's forefront. Seems like we've been warned about a lot of what’s been happening lately. And of course, we're only starting to measure against growing AIs. To cite a few: The Taylor Deep Fake saga raging on X UMG's new marketing strategy heavily involves AI tools Majors & Governments passing laws against AI-generated music We could continue with these examples, but I...
Hey, Reader, it's Jerome - ↓ Is it the end of the industry? A bold question, I know. In recent months, the music industry has been undergoing massive shifts. Giants like Sony and Warner have initiated massive layoffs, and most recently UMG announced a workforce reduction of 40%. This brings many talented professionals into the market, sparking a mix of concern and speculation about the future. So, what does this mean for the industry in general, for artists, and its ecosystem as we know it?...