Hey, Reader, it's Jerome -

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Happy New Year!

2024 is here, and I’m excited to get things going.

First off, this newsletter finally gets a name! You'll see it in your inbox as “Outside The Box”, likely popping up on Tuesdays.

This name is a neat little blend of technical and creative thinking – mixing the worlds of ITB (In The Box) and OTB (Out of The Box) with a dash of 'Thinking Outside the Box.
Blending my passion for mixing with exploring new industry practices, it's a fusion of musical expertise and innovative exploration."

Don’t worry, it’s still me behind the words, and I promise to keep your inbox free from fluff.

Future & Trends

Let's dive into what's on the horizon for this year.

I've encountered some interesting topics recently, and I'm eager to dive into them and share my insights with you.

• Music's Loud Future:
  ​Remember those crazy numbers from last year? This year, I’m diving deeper. With so many new tracks hitting the charts, what’s it going to take for artists to stand out?
• TikTok Shaking Things Up:
  ​With their new moves like integrating 'Save to Playlist' for Spotify and Apple Music and launching their music distribution, TikTok is stepping up. How big and how fast can they change the game, possibly even challenging giants like UMG & Sony?
• The Future of Music Consumption:
  ​This is something I've been pondering a lot – what's the next evolution in how we experience music? With technologies like AR, VR, and AI on the rise, how will our music listening habits change? And here’s another one – Spotify is ditching human-curated playlists for algorithm-based ones tailored to each user.
• Content Evolution:
  ​I stumbled upon an intriguing article about the rise of long-form content. Seems like in-depth stories might be gaining popularity over those quick 15-second videos. Storytelling is still king.
• Royalties Deep Dive:
  ​Tackling the big, confusing world of music royalties. We'll explore ownership, collection, and the complexities that have us all scratching our heads. How did we get here, and what can we do about it?

On that note, if you have any thoughts, ideas, or insights, you know where to find me. I'm always open to a good chat about music and innovation!

Best,
Jerome

Let's Exchange Notes

Got insights or cool finds in music, innovation, or entrepreneurship?
I'd love to hear about them. Send over your tips!