profile

Jerome Renard

Jerome Here - Beatles Era and Now

Published 3 months ago • 2 min read

Hey, it's Jerome -

12 albums in 7 years

That's how many albums the Beatles released and obviously, they became one of the most prominent bands that existed. After their successful first US tour, they did not stop making music, on the opposite they released a new album every 6 months.

It’s interesting, right?

When the Beatles were around, there definitely wasn’t as much music being released as now, but they were still popping out two albums every year. So, what about now? With all the music we’ve got, how much should artists be putting out to get noticed? 12, 24, or even 36 songs a year?

There's no one-size-fits-all answer, but it's a thought-provoking question for any modern artist aiming to make their mark.

The Rising Tide of Music Streaming Revenue.

Switching gears to the business side of music, the industry's landscape is changing, and it's pretty exciting. Even with Spotify shaking things up with their royalty payment adjustments, streaming revenue isn't just holding steady—it's thriving.

In my dives into the music industry's growth over the past 20 years, I’ve seen a consistent upward trajectory. And it’s not stopping there: recent analyses predict streaming revenues to skyrocket from 17 billion dollars to over 30 billion by 2025.

What does that mean?

It means we’re entering an exciting time for music. There's going to be more money and probably new companies and new ways of doing things in music. Who else is excited to see where this is going?

Best,
Jerome

Recent Releases

"Sleigh"

I did this cool Xmas song for a TikTok Campaign with a good friend of mine.
He reached out about 3 days before we had to deliver the song to TT, so we got this done over the weekend. Lots of fun! Wishing you, a happy December!

115w 4th st , Los Angeles, CA 90802
Unsubscribe · Preferences

Jerome Renard

I'm a mixing engineer and entrepreneur, based in Los Angeles.

I am passionate about creating unique moments in music, as well as new experiences, tech, coffee and food. Subscribe to my newsletter to receive some of thoughts, insights, behind the life, and a bunch of other stuff!

Read more from Jerome Renard

Hey, Reader, it's Jerome - UMG pulled its catalog off of TikTok It’s an unprecedented move in the industry that has been making noise for a few weeks, especially now with other labels joining UMG's action. So, what’s wrong? It’s quite a battle, with both sides accusing each other of being greedy. UMG accuses TikTok of: Not providing appropriate compensation Failing to protect artists from the AI-generated music surge​ Lacking online safety for users ByteDance (TikTok's parent company)...

1 day ago • 1 min read

Hey, Reader, it's Jerome - Harnessing Semantic Satiation in Music Production I wanted to circle back to this intriguing intersection of psychology and music production. If you haven’t read about this one yet, I suggest starting here. Semantic Satiation isn’t just a small phenomenon; it’s a goldmine for music production! So, what's the big deal about semantic satiation in music? It comes down to the power of repetition—not only for creating catchy hooks (though we love those) but for its...

9 days ago • 2 min read

Hey, Reader, it's Jerome - A World of Startups Pushing Music's Boundaries The lockdown turned out to be a blessing in disguise for some, propelling us toward innovation and sparking some truly fascinating concepts in music tech startups. I've come across a few gems recently that caught my attention. Stem and Create Music, for instance, offer artists both funding and back-office support. What's cool about Stem is its slick automatic points distribution feature, ensuring points are recouped...

16 days ago • 1 min read
Share this post