I am passionate about creating unique moments in music, as well as new experiences, tech, coffee and food. Subscribe to my newsletter to receive some of thoughts, insights, behind the life, and a bunch of other stuff!
Outside The Box - The New Era of Music Tech Startups
Hey, Reader, it's Jerome -↓A World of Startups Pushing Music's BoundariesThe lockdown turned out to be a blessing in disguise for some, propelling us toward innovation and sparking some truly fascinating concepts in music tech startups. I've come across a few gems recently that caught my attention. Stem and Create Music, for instance, offer artists both funding and back-office support. What's cool about Stem is its slick automatic points distribution feature, ensuring points are recouped fairly across everyone involved. Pretty neat, right? Moving Beyond Traditional ConcertsThere's been a leap forward in how we can experience live shows. The time spent indoors nudged artists into finding new ways to connect with their fans. Enter the era of virtual gigs, allowing anyone, anywhere, to tune in with just a computer or phone. Imagine artists performing for millions globally, in real-time, and with stellar sound quality! The downside? The somewhat blocky (Minecraft-like) avatars representing artists. This digital disconnect might be why the virtual concert scene hasn't exploded yet. There’s just something about experiencing an artist live, in the flesh, that a pixelated avatar can't match. YET. We've been enjoying better-quality cartoons for decades, after all. But picture this: a concert where you feel genuinely immersed in the crowd, where the virtual and your living room worlds blend seamlessly. The technology is almost there. For those who've experienced VR or immersive audio, you know the potential for a truly immersive show that looks and feels real. Side note - Have you had the chance to try the Apple VisionPro yet? |
The Rise of Industry-Supporting StartupsOn the flip side, startups focusing on the music industry's infrastructure are making significant waves. A couple of startups have sparked my interest:
The list goes on, with platforms for tour marketing, music repertoire management, and credits management. Even the big players, like UMG, Sony, and Warner, are setting up hubs and incubators for music startups and entrepreneurs! What a time! So, there you have it. The music industry is on the cusp of a revolution, fueled by the creativity and innovation of startups. They're not just getting by; they're setting the stage for the future of how we create, share, and experience music. You know where to find me! Best, Let's Exchange NotesGot insights or cool finds in music, innovation, or entrepreneurship? Forwarded this email? SignUp Here |
Jerome Renard
I am passionate about creating unique moments in music, as well as new experiences, tech, coffee and food. Subscribe to my newsletter to receive some of thoughts, insights, behind the life, and a bunch of other stuff!
Hey, Reader, it's Jerome - ↓ Language & Mixing We don't often think about it, but the language of the lyrics influences how I mix a song.Let me explain.The lead vocal is one of the most important elements in a song.But, our perception of different languages changes --Each has unique characteristics. I learned early on that different languages have different intelligibility criteria.Let's take a cliché: the French are loud.What's behind this is that the French language needs a higher volume to...
Hey, Reader, it's Jerome - ↓ Blake's Vault The conversation around artists’ revenue has been going on for over a decade. The last few weeks were not left apart. James Blake took the hot seat, believing he has the solution. Introducing Vault, a subscription-based app to access the artist’s unreleased music. But wait. Haven’t platforms like Patreon been offering a similar model for years? Yet, this is not going to save music. Behind the curtain, Vault is another initiative of Sound.XYZ, mainly...
Hey, Reader, it's Jerome - ↓ AI on the front wall of UMG Deep fakes threaten artists' successes, and AI stands prominently at UMG's forefront. Seems like we've been warned about a lot of what’s been happening lately. And of course, we're only starting to measure against growing AIs. To cite a few: The Taylor Deep Fake saga raging on X UMG's new marketing strategy heavily involves AI tools Majors & Governments passing laws against AI-generated music We could continue with these examples, but I...