profile

Jerome Renard

I'm a mixing engineer and entrepreneur, based in Los Angeles.

I am passionate about creating unique moments in music, as well as new experiences, tech, coffee and food. Subscribe to my newsletter to receive some of thoughts, insights, behind the life, and a bunch of other stuff!

Featured Post

Outside The Box - Battle of Giants

Hey, Reader, it's Jerome - UMG pulled its catalog off of TikTok It’s an unprecedented move in the industry that has been making noise for a few weeks, especially now with other labels joining UMG's action. So, what’s wrong? It’s quite a battle, with both sides accusing each other of being greedy. UMG accuses TikTok of: Not providing appropriate compensation Failing to protect artists from the AI-generated music surge​ Lacking online safety for users ByteDance (TikTok's parent company)...

1 day ago • 1 min read

Hey, Reader, it's Jerome - Harnessing Semantic Satiation in Music Production I wanted to circle back to this intriguing intersection of psychology and music production. If you haven’t read about this one yet, I suggest starting here. Semantic Satiation isn’t just a small phenomenon; it’s a goldmine for music production! So, what's the big deal about semantic satiation in music? It comes down to the power of repetition—not only for creating catchy hooks (though we love those) but for its...

9 days ago • 2 min read

Hey, Reader, it's Jerome - A World of Startups Pushing Music's Boundaries The lockdown turned out to be a blessing in disguise for some, propelling us toward innovation and sparking some truly fascinating concepts in music tech startups. I've come across a few gems recently that caught my attention. Stem and Create Music, for instance, offer artists both funding and back-office support. What's cool about Stem is its slick automatic points distribution feature, ensuring points are recouped...

16 days ago • 1 min read

Hey, Reader, it's Jerome - From #1 to Unknown Ever noticed how a song by an unknown artist skyrockets to the top 10? Then, as quickly as they rose, they vanished into obscurity. It's a curious trend in pop music, where an artist can suddenly be everywhere and then... nowhere. This is part of the magic of the entertainment industry. But did you know there’s a kind of secret formula behind this and even a psychological aspect at play? We're all aware of the power of repetition in music. As...

23 days ago • 1 min read

Hey, Reader, it's Jerome - Is Apple Music’s Atmos Initiative a Game Changer? In the past year, Apple has been steering its platform firmly towards Atmos technology. They've even announced that songs without an Atmos mix won't feature in their official curated playlists. More recently, they've upped the stake by suggesting higher royalty rates for releases with an Atmos mix. This move is unprecedented in the streaming world and raises questions about accessibility, especially for...

30 days ago • 1 min read
robot playing piano

Hey, Reader, it's Jerome - Giants Set to Lead the Music Industry into the Next Decade As the year began, Warner Music Group's CEO unveiled their blueprint not only for 2024 but for the next ten years! In short, they are setting a course on deeper audience engagement, enhancing the value of music, and revolutionizing teamwork. This aligns perfectly with the trends we discussed last year - and this time, we're not just observers, we can also be the architects! Our key focus areas are...

about 1 month ago • 2 min read
black and red light illustration

Hey, Reader, it's Jerome - Happy New Year! 2024 is here, and I’m excited to get things going. First off, this newsletter finally gets a name! You'll see it in your inbox as “Outside The Box”, likely popping up on Tuesdays. This name is a neat little blend of technical and creative thinking – mixing the worlds of ITB (In The Box) and OTB (Out of The Box) with a dash of 'Thinking Outside the Box.Blending my passion for mixing with exploring new industry practices, it's a fusion of musical...

about 1 month ago • 1 min read
2023 Folder Closed

Hey, Reader, it's Jerome - A Key Note in My Music Career As this year wraps up, I just wanted to reach out and express my gratitude. It's been a year like no other - full of ups and downs, but undeniably rewarding. This year marked a shift for me. I decided to stretch further, explore new ventures, and push my boundaries. Welcome to my journey into the startup world! I’ve got so much to share about this new path, but for now, I’ll keep it brief: I’m collaborating with some amazing minds to...

about 2 months ago • 2 min read
a pile of books sitting on top of a table

Hey, Reader, it's Jerome - Facing a music tidal wave As I dive deeper into industry forecasts, it's mind-blowing to think we're heading towards a world with 100 million songs released each year by 2028. That breaks down to about 275,000 songs every single day! In this overwhelming ocean of tunes, there’s a burning question we all face: How do we make sure our music stands out? Not just add to the noise. Building a community and connecting with our audience is probably going to be crucial....

3 months ago • 1 min read
view of floating open book from stacked books in library

Hey, it's Jerome - You Cannot Pour from Empty Buckets. Ever heard the saying? That's been on my mind a lot lately. Ever since I was a kid, I've had this drive to do more, learn more, and build something new. And it's only in recent years that I've realized how much that mindset has shaped me. Now, as I take on even bigger projects, I'm not just mixing – I'm building something bigger. But it didn't just happen overnight. It's been years of learning, and picking up skills along the way, which...

3 months ago • 2 min read
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